What Are You Passionate About Essay Samples?

What Are You Passionate About Essay Samples?Are you a born writer or do you write only to fill in the time when your writing is not up to par? Do you have an exceptional command of grammar and literature, and can you tell me something interesting about yourself that I should know? Are you the type of person who likes a challenge, or a calm, cool and collected one? What are you passionate about essay samples?If you ask a bunch of writers for their honest opinion on what are you passionate about essay samples, they will answer with one word - fun. This is an easy choice because it's true. One can choose between writing history and politics, movies and music, even art and science.What are you passionate about essay samples? It is clear that each writer will have an opinion on the topic. Some will even recommend certain subjects for essays, in a whole other list. However, if you want to make sure that you are not going to miss any big thing in the future, it is a good idea to choose some thing like education or art to start with.What are you passionate about essay samples? Then, choose something you think is boring to write about, and change the subject. If you were to choose this theme for your article, I'm sure you would find it rather exciting. One more thing that will get your writing juices flowing is to read the other people's submissions. You will notice that some writers are not looking forward to submitting their samples.Yes, it is true that a lot of people are looking forward to reading the essays written by others, but most of them don't care if their writing is not the best, or how their work looks. These are the writers who seem to care more about the rest of the article. These are the writers who seem to have nothing but passion for writing essays, and there is nothing wrong with that.The best way to select what are you passionate about essay samples is to take the opinions of people who have published their essays. Ask around. Invite friends to read t hem. Tell them what you think of them. Is it worth it to read them?What are you passionate about essay samples? Yes, you might be surprised at the answers. If you are not a writer, it is obvious that you will not have an opinion. But many authors will have an opinion about what are you passionate about essay samples. If you are a writer, it's obvious that you want to read and enjoy these essays, too.

Communism And Its Impact On The World - 1583 Words

Communism is a system of social organisation which formerly consumed almost a third of countries in the entire world, having originated in Russia. The first official communist state was founded during the Russian revolutions in 1917, due to the inaugural communist political party ‘Bolsheviks’ gaining primal power. Afterwards, the influence of communism spread to other countries with the likes of Bulgaria, Czechoslovakia and East Germany to name a few. These countries that were governed on communist principles were known as the ‘Eastern Bloc’. Even countries in Asia were persuaded into the theoretically human equality system such as China, Laos and Vietnam. Communism was gathering strength to strength every year in the mid 20th century, but eventually its impact was wiped off in the late 20th century when the Berlin War was knocked down in 1989, ending the barrier between the Eastern and Western blocs. Communism arguably was the most influential social experi ment in history, but also the most flawed and its failure to change the world permanently will always remain significant in history. The word ‘communism’ originated from ‘commun’, a French term meaning ‘belonging to all’. Before the actual foundation of communist parties and countries, there were people who had desired the theory of shared ownership and equal wealth among society for centuries. The earliest notable people to endorse this theoretical societal system included Greek philosopher Plato and religious leaderShow MoreRelatedCommunism: Its Origins and World Impact Essay1025 Words   |  5 PagesCommunism, a Basic Human Perspective! To this day people who were ruled by communist government still feel the pain and results from it. Communism can be seen as a theory and a system of both political and social organization that has had a great impact on the world through most of the twentieth century. Let us begin by defining what communism is, where it all began, who were some of the key people that played a major role in communism, and when it fell apart. There are many different definitionsRead MoreMarxism And Communism753 Words   |  4 PagesIn the western world, people view communism as a conquered historical ideology, but communism continues to influence the world today. China, the fourth largest country on the earth, displays the label of communism today. Communism is a ‘classless’ ideology in which all property is owned by a large community and each person receives according to their needs and abilities. Communism is a set of ideas including several different variations and schemes on the philosophy. However, the most accepted andRead MoreCommunism And Its Impact On Society1499 Words   |  6 Pages Communism is perhaps one of the most controversial political ideas in society. When most people think of communism, most likely the first thing that they will think of is Russia and the Soviets. Yes, the Soviets did have a vast part of the developing of communist ideas, but there is a lot more to that. Since Karl Marx and his colleague Friedrich Engels first came up with the ideas of communism, it has grown to be one of the most frequent topics in world history. Communism has died down since itsRead MoreThe United States During The Cold War1733 Words   |  7 PagesThe United States had a continued presence in Southeast Asia throughout World War II, and during the Cold War. Post WWII America was thriving with industry, and the economy flourishing. This marked the start of the baby boomer era, and people were happy because the depression was over. America had political interest in both Vietnam and the Philippines because of they wanted to spread democracy and defend people against communism. They also wanted to give Vietnam to France as they once had it, but HoRead MoreImpact Of The Cold War On The World Essay1560 Words   |  7 PagesWas the impact of the Cold War felt most heavily felt by the superpowers (Europe, Russia, and the United States) or in the developing world? The Cold War (1945-1991), a war fought between two social, economic, and political ideologies: Communism and Capitalism. Although essentially fought between two superpowers, the United States of America (U.S.A.) and the Union of Soviet Socialists Republic (U.S.S.R.), the impact was most heavily felt in the developing world. Although there was no direct fightingRead MoreThe Cold War Between Communism And Communism1382 Words   |  6 PagesAfter WW2, United States became the greatest power in the world; many American politicians thought that Unites states should play the role as a leader to â€Å"lead the rest of the world to a future of international cooperation, expanding democracy, and ever-increasing living standards (Give me Liberty P952).† They wanted to express the idea of equality, civil rights, and the freedom to the world, and hoped to build an easier world for democracy and capitalism. However, Soviet Union, which was the onlyRead MoreWwii And The Cold War875 Words à ‚  |  4 PagesWWII and the Cold War were two very important wars in the history of the world. They both had a important role in the development of the world. The Cold War impacted society and politics more so than WWII by aiding countries in hopes of making them join their regime, the use of propaganda techniques to portray the other superpower as weak, the fear of annihilation due to nuclear weapons, and the war between communism and democracy. After WWII, much of Europe was left in ruins and millions of peopleRead MoreEssay about Communism579 Words   |  3 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Communism had one of the greatest political impacts than any other political ideas in the 20th century around the world. What is important and interesting about communism is its background, concept, and why many countries apply to this idea. This essay will generally focus on the background, ideology, and why the countries and political parties applied to this idea. nbsp;nbsp;nbsp;nbsp;nbsp;Communism did not exist until the 18th century. The idea of communism originated fromRead Moredoc 11148 Words   |  5 Pagestime in history where there was hostility between many different countries. The one most notable was the hostility between the Soviet Union and United States, the fight between Communism and Capitalism. As the most dominant country the U.S. offered assistance to countries threatened by Communism. They felt that Communism was wrong and was not the right way to run a government. Between the years 1945 and 1980 the United States and Soviet Union’s relationship was ruined, which caused a lot of distrustRead MoreNATO Essay751 Words   |  4 Pageshas a major impact on the way other countries view America and on the possibilities of us entering war, his recent comments had raised questions about what his intentions are in terms of global affairs. However, the impacts Trump has on our relationship with NATO is important to keep in min d because NATO is a very important alliance that helps us and many other countries when it comes to wars and attacks. In 1949, when the possibility of further Communist expansion threatened the world, the United

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The Role Of Nurses And Support Workers At An Elderly...

Appendices: Appendix A Mr A is a 66 year old gentleman recently admitted to an Elderly Mental Infirm (EMI) unit. In my first encounter with Mr A, he appeared both distressed and unsettled, and was walking around the EMI unit with his bags packed, making numerous attempts to escape through doors and by climbing over fences in the garden. After staff began to approach Mr A, signs of aggression arose, such as: pointing, moving close to staff members, having clenched teeth and breathing rapidly. It was now the role of the nurses and support workers to de-escalate the situation, by regaining control until the situation developed into a violent incident. I knew very little about Mr A and therefore had little knowledge on how he would respond and react to requests. My initial feelings were negative due to my inexperience in dealing with individuals who have diagnosed mental illness; and the stigma that exists alongside mental health- with patients often thought as deviant, challenging, and with negative behavioural traits. Whilst the nurses and support workers on the unit seemed unphased by his behaviour and were confident and consistent in answering and responding to Mr A, I was unsure of what to say that would help. It was stressful and, as a first year student, I felt inadequately trained to deal with the experience. I also felt I had a responsibility to assist in the situation, and was equally worried as how the nurses and the other staff members- such as the support workers on

Animal Farm a Compare and Contrast on Karl Marx Communist...

Topic: Research the life of Karl Marx. What were the fundamentals of his Communist Manifesto and how do they compare to the ideas expressed by Old Major in Animal Farm. Animal Farm is a novella written by George Orwell in 1945. This particular story by George Orwell reflects on the events leading up to and during Stalin era in Russia. During the time he wrote, the work of Karl Marx’s Communist Manifesto was being followed by the Russian leaders, and some of Marx’s ideas can be found in the way George Orwell’s character, Old Major, expresses the way animal’s future should be. Karl Marx is most well kown for writing the Communist Manifesto which became known as one the â€Å"world’s most influential political†¦show more content†¦This section argues that the lower classes are under pressure of their owners and that the lower class can be able to achieve their goals to overcome their problems by the formation of unions or riots. It also state s the capitalism should be overthrown because communision is the only way for equality among the people. In the third section of the Communist Manifesto, â€Å"Socialist and Communist Literature,† the authors discuss the differences of communism and other socioeconomic systems. In their conclusion, â€Å"Position of the Communists in Relation to the Various Opposition Parties,† briefly discusses countries that were taking action toward becoming a communist country. It ends with the authors calling for the communist revolution. Karl Marx’s theories, ideas, and his Communist Manifesto can be refelcted in George Orwell’s character, Old Major. Old Major, also known as Willingdon Beauty, is the first major character in Animal Farm and represents Karl Marx. Old Major is the one who starts the revolution among the animals to overthrow Jones and change their ways of living just like Marx is the one who is credited for starting the communist revolution. Old Major starts his conversation by stating that he had a dream and then continues futhur by telling the animal about how cruel an animal life is and that no animal is free and are beingShow MoreRelated Animal Farm Essay836 Words   |  4 Pages George Orwell’s political satire â€Å"Animal Farm† makes some interesting contrasts between the patriotic character of Old Major, an older majestic looking pig, and Napoleon, a pig who seems to bide his time waiting for the right moment to seize control for his own evil purpose. Old Major makes a patriotic speech to the assembled group, expounding the virtues of animalism (socialism) In effect he is calling for a utopian socialism in which the community must sacrifice for the collective well being

Pricing Strategies

Question: Compare the differences between these two new product pricing strategies. With reference to the new product, Hologram watch, discuss and justify your recommended pricing strategy for this new product in light of the Roy Morgan Values Segment you are targeting. Answer: Two major pricing strategies for Hologram watches: Penetration Pricing: This kind of pricing strategy is adopted by companies when an innovative product is launched in the market. The main aim of this kind of pricing strategy is to attain a considerable and secured market share by launching the product at low-prices in the market. In case of hologram watches the manufactures can use this strategy for luring the customers form the existing competitors. This strategy will also help in discouraging the entry of new competitors into the market. Initially if the prices of the hologram watches are kept low then that will help in assembling the consumers towards the product (Zerdick, Schrape, Artope, Goldhammer, 2013). The entry of all those competitors who cannot offer the watches to the customers at such a small profit margin will become difficult. They will find it difficult to produce and promote the watches and therefore will avoid their entry into the market. This strategy will help the manufacturing company in maximizing their goodwi ll and brand recognition. Price Skimming Strategy: This strategy will focus on profit maximization for the companies. The companies by charging higher prices from early adopters of the hologram watches can easily maximize their profits. After attaining a certain level of profit margin they gradually reduce the prices with an aim of attracting maximum consumers. In case of Hologram watches the companies can launch their product initially with high prices. This will help the companies in capitalizing on the willingness of consumers who are ready to pay premium prices for availing the products of cutting-edge technology (Shavandi, and Zare, 2013). At times when the sales in the premium pricing group reduces or the competition starts then the company gradually lowers the prices of the product. This strategy works on the principle of skimming each layer of the target market till the reduced prices captures the market of the economical buyers. The best pricing strategy for hologram watches: According to the above discussion it can be easily observed that Hologram watches being innovative product can be launched in the market under price skimming strategy though the marketing costs are high under such strategies. The company for launching its product at skimming prices must adopt aggressive and extensive marketing for the product. This kind of marketing will help in explaining the customers with the unique features of the watches so that the high prices can be justified for the product (Bieber, Haescher, and Vahl, 2013). Through this strategy the focus of hologram watches companies will be on the creation of the premium segment of customers. These premium category customers are also quality conscious and therefore are ready to pay higher prices for hologram watches. The companies launching hologram watches provide little attention towards the cost aspect of product. References: Bieber, G., Haescher, M. and Vahl, M., 2013, May. Sensor requirements for activity recognition on smart watches. InProceedings of the 6th International Conference on PErvasive Technologies Related to Assistive Environments(p. 67). ACM. Shavandi, H. and Zare, A.G., 2013. Analyzing the price skimming strategy for new product pricing.Scientia Iranica. Transaction E, Industrial Engineering,20(6), p.2099. Zerdick, A., Schrape, K., Artope, A., Goldhammer, K., Lange, U., Vierkant, E., Lopez-Escobar, E. and Silverstone, R., 2013.E-conomics: Strategies for the Digital Marketplace. Springer Science Business Media.

Presents Opportunities For Global Growth †Myassignmenthelp.Com

Question: Discuss About The Presents Opportunities For Global Growth? Answer: Introducation Multinational companies operate in multiple target markets and opt for diverse modes of entering those markets. They target specific customer segments to whom they sell their products and earn revenue. They segment their target customers on the basis of demographics, life style patterns and income. They choose diverse modes of entering foreign markets like exports, acquisitions and mergers, franchisee models and wholly owned subsidiaries. These market entry strategies have led to the success of the multinational all over the world and generate robust profits for them. Pharmaceutical: The pharmaceutical industry is an international spread industry which offers medicines, medical instruments and various instruments used to treat and cure diseases all over the world. The products of this found demand all over the world because and generate huge revenue for the pharmaceutical companies. Most of the pharmaceutical companies in the world are public limited companies which generate huge capital from the securities market which account for their financial strength. The companies like Pfizer and Johnson Johnson are among the worlds top pharmaceutical companies operating in hundreds of countries and serving millions of customers. Johnson Johnson (JJ) and Pfzer: Johnsons Johnson and Pfizer are the leading pharmaceutical companies in the world and serving millions of customers. These two companies manufacture consumer products and pharmaceutical drugs. JJ in addition manufactures surgical instruments, which are used by medical practitioners all over the world to perform crucial surgeries. These two companies are headquartered in the United States and are the toughest international competitors in the pharmaceutical industry. Johnson and Johnson (JJ): Target market Johnson Johnson(JJ) uses the target market segmentation theory to segment its market into segments consisting of people of all ages, lifestyle, country and income bracket. The target market of the company consist of laboratories, medical professionals, small pharmaceutical firms from all round the world and individual customers who consume its products. The product line of the company consists of consumer products, pharmaceutical products and medical devices(Hinterhuber and Liozu 2014). Target markets for the consumer and pharmaceutical products: The consumer products are further subdivided into baby and beauty products and health and healing products. The baby and beauty products segment consists of products like Johnsons baby care range of products, Clean Clear face care products, Aveeno and Neutrogena. The health and healing products consists of products like band-aid tapes, Mortin liquid gels and Benadryl allergy treatments. The pharmaceutical products consists of wide range of prescribed drugs used to heal a wide range of diseases like cardiovascular diseases and metabolic diseases. The target markets for these two categories of products consist of both business customers like hospitals, pathological centres and individual customers. The JJ baby products target the babies while the products like Clean Clear target adult customers. It can also be pointed out that the JJ baby products are of high quality and are expensive. As a result the target market of these products are mainly middle and upper class customers who hav e sufficient disposable income to buy expensive skin care products. The pharmaceutical products target customers of all ages and income groups because they consist of medicines which are among the basic necessities of life(jnj.com. 2017) Target market for the medical devices: The target customers for the third category of products manufactured by JJ, the medical devices are the nursing home, hospitals and medical practitioners. These customers are business customers who purchase expensive medical devices manufactured by the pharmaceutical giant to conduct complicated and urgent medical operations. An analysis of the above customer segments show that apart from the business and individual customers, the target customer segments of the company also consist of medical stockists and wholesalers who buy the Johnson Johnson products to sell them in the retail markets all round the world to the end customers(Farfan-Portet et al. 2014). Modes of entry of markets: Johnson Johnson(JJ) follows two global expansion theories to enter foreign markets namely, wholly owned subsidiary and mergers and acquisition methods. The multinational pharmaceutical company enters foreign countries using wholly owned subsidiaries, which are public companies, listed on the stock exchanges. An analysis of wholly owned approach shows that compared to approaches like franchisee and export market entry strategies, the company is able to raise fund from the host countries by following this approach. JJ has wholly owned subsidiaries in both the developed markets of Europe and America and developing markets of Asia(Chang, Chung and Moon 2013). The subsidiaries are able to raise capital from the host countries and finance development of products suited to the local conditions which help the company to cater to the more specific needs of the local customer segment. This helps the company to gain deeper market penetration and earn higher profits(Lpez-Duarte and Vidal-Surez 2013). The second foreign market entry strategy or theory followed by JJ is acquisitions and mergers. The company acquires smaller pharmaceutical companies and laboratories all across the world. The company operates one hundred and thirty four manufacturing facilities and eight innovation laboratories all across the world. Its principal research facilities are present in the US, Belgium, Brazil, Canada, China, Germany, the UK and India. These facilities help the company to carry out exhaustive research and development to bring out more developed and advanced products capable of fighting diseases more effectively(Lebedev et al. 2015). It can be pointed out that the research laboratories facilitate open innovations, which are crucial for the companys competitive advantage in the international market. Target markets The target markets of Pfizer consist of both business and individual consumers. The product line of the company consists of consumer products and pharmaceutical products. The consumer products of the company consist of products like Chap Stick lip balms and multivitamin tablets. The pharmaceutical goods include a wide range of drugs which are used to fight critical diseases. A comparison between Johnson Johnson and Pfizer shows that the former more successful in launching three types of products. Pfizer does not manufacture surgical instruments. An evaluation of the target market shows that the products of the company target business and individual customers like JJ. The company caters to individual customers through both its product categories. Business customers like hospitals and clinics who use them to treat patients purchase the pharmaceutical products of the company. There target business customers of Pfizer consist of a large number of medicine stockists and wholesalers who b uy products from the company and sell them to the retailers(Pfizer.com. 2017). The company does not manufacture surgical instruments and hence, does not cater to the hospitals and laboratories in this segment unlike JJ. Alternative views: It can be pointed out that JJ manufactures three categories of products namly consumer products, pharmaceutical products and surgical instruments compared to Pfizer which manufactures only the first two categories of products. This is responsible for the success of JJ in catering to a greater consumer base and giving Pfizer a stiff competition internationally. It can recommended that Pfizer as an alternative to its two product categories strategy should follow product line expansion strategy. This will help the company to gain more competitive advantage in the international market by catering to a larger target customer base(Hanks 2015). Global market entry strategy of Pfizer: The market entry strategy or theory of Pfizer consists of green chemistry innovation and innovative commercial models which would allow the company to strengthen its global market hold. An analysis of the market entry strategies of the company shows that its apex management was did not consider acquisitions and merges as profitable market entry strategies. However, Pfizer acquired Warner-Lambert, the American pharmaceutical company to strengthen its market position(Forbes.com. 2017). The company has prepared its own global innovative commercial models to enter and strengthen markets. The innovative model divides the total market of Pfizer into three categories, the branded emerging markets of Asia and Brazil, branded traditional markets of Japan, Western Europe and South Korea and patent protected markets of the USA and Canada. It can evaluated that this market entry strategy of Pfizer has enable it to carry out large scale open innovations in its host countries to manufacture drugs which are more suited to the local needs(Press.pfizer.com. 2017). This approach like JJ has allowed Pfizer to gain greater competitive advantage internationally by offering market specific drugs and earning higher revenue. Global branding: Multinational companies use global branding strategies to sell and market their products internationally. They manufacture and offer products which are also big brands consumed by people all over the world. This global branding strategy helps the multinational companies sell the products in the global markets, earn huge revenue and gain competitive advantage in the world market. Food industry: The food industry is an internationally spread industry which manufactures and markets food products of all types like dairy, desserts and cereals. The industry is worth billions of dollars and contain some of the biggest companies in the world like Nestle. Nestle and Mondelez International: Nestle and Mondelez International are among the largest food companies in the world. Nestle apply global branding theory to sell its branded products like Kit Kat and Maggi noodles. Mondelez International is an American multinational company and owns brands like Cadbury and Oreo. These two companies owing to the products of same category(Kit Kat for Nestle and Dairy Milk for Mondelez International) are the toughest rivals who use their brand power to sell their products and earn huge revenue. Nestle: Nestle is the largest manufacturer and marketer of food products in the world and the owner of globally branded products like Nescafe, Maggi and Kit Kat. The company follows a global branding strategy to gain maximum penetration in the international market. The company and its products are worth billions of Swiss Francs and have a high position in the market. The company owns and protects patents worth billions. Nestle follows global branding strategically to maintain these brands and use them to sell products to earn high revenue(Nestle.com. 2017). Global branding strategy of Nestle: Nestle uses global branding theory by branding its products very high in the international market and gain deeper market penetration. The global branding strategy of Nestle stands on six pillars and embraces digital marketing of the brands as well. The company first profiles the target customer segments and then creates the essence of the brands to show how the brands would create value for these customers. The value created by the high quality branded products of Nestle form the third pillar of the global branding strategy. The fourth pillar consists of bringing about innovation in these branded products to augment the value they cause to the consumers. The fifth pillar is all about creating global distribution channels to make Nestle products available to the consumers and the sixth pillar consists of execution of the total branding strategy(Media Marketing. 2017). An analysis of this global branding strategy shows that the companys branding strategy starts from market segmentation , proceeds through recognising their needs, designing products for them, carrying out continuous innovation in the products to add value to the customers usage and then finally establishing distribution channel to make these products available to the customers. It can be evaluated that this detailed global branding strategy followed by Nestle has helped the company establish its products as top brands in the market internationally(De Mooij 2013). Mondelez International Inc. Mondelez International Inc is an American multinational company, which offers branded food products like chocolate bars, chocolate drinks and biscuits. The company uses branding theory to make its global brand strategy. The company owns brands like Cadbury, Bournvita, Cote DOr, Clight, Oreo and Wheat Thins. The company follows a aggressive global branding strategy to maintain its high position in the international market(mondelezinternational.com. 2017). Global Branding strategy of Mondelez International Inc. The branding strategy of Mondelez International stands on three pillars which also form part of its growth strategy. The first pillar consists of recognising the appropriate customer segments to whom the company would sell its products. The second pillar consists of marking the principal markets where the company can sell its premium products. The third pillar consists of establishment of an international distribution channel, which the company can to make its products available to the consumers. The distribution channel of the company would also include ecommerce portals on which the customers can order Mondelez International products online(Cavusgil, Knight and Riesenberger 2013). Evaluation of the global branding strategies of Nestle and Mondelez International Inc: A comparison of the global branding strategies of Nestle and Mondelez International shows that the strategy of the former is more powerful than the latter. The global branding strategy of Nestle starts with recognition of appropriate customer segments, followed by recognition of their needs, designing products for them and bringing about innovation in response to their needs. The branding strategy also includes establishment of the a network of distributors who would distribute the products(Czinkota, Kaufmann and Basile 2014). However, the branding strategy of Mondelez does not speak explicitly about product innovations, which are so important to bring about improvement in the products and maintain their brand strength in the market. The power of the global branding of Nestle is evident from its higher global position. An analysis of Mondelezs branding strategy shows that the company strategy is more concerned about the American market and does not include the other important markets like Asia. The global branding strategy of Nestle is more global in nature and embraces all the important markets in the world like North America, South America, Asia and Europe(Boyland and Halford 2013). It can be pointed out that an exhaustive product line consisting of high quality branded products have led to the success of Nestle in the market. It is this global branding supported by high quality products which has helped Nestle to be a most successful company in the food industry. An alternative approach recommended to Mondelez Internationals global branding: The above discussion clearly points out that the global branding of Nestle is more powerful than Mondelez International. It can be recommended to Mondelez International that the company should expand its global branding to embrace innovations and product development in explicit ways. Secondly, as an alternative to its branding strategy centred on the US, the company must expand its branding strategy to incorporate all the major markets like Asia and Europe(De Mooij 2013). Conclusion: It can be concluded from comparison between Pfizer and JJ on the basis of target markets and modes of entry that Pfizer should enter the surgical instrument market. The company as a result would be able to serve more business customers like hospitals and earn huge profits by selling them expensive instruments. It can be recommended to the pharmaceutical companies that they should enter more markets and earn revenue by selling their products. They can diversify their extremely high cost of production over this increased revenue base to lkower the prices of their products. This would enable more consumers in the world to use their products. As far as Mondelez International is concerned, the company should expand and strengthen its global branding strategies. The company should expand its branding plans to incorporate its host countries like the UK and European countries as well. It can be recommended to the food industry that the it should offer higher quality products at affordable pr ices to consumers. References: Boyland, E.J. and Halford, J.C., 2013. Television advertising and branding. Effects on eating behaviour and food preferences in children.Appetite,62, pp.236-241. Cavusgil, S.T., Knight, G.A. and Riesenberger, J.R., 2013.A framework for international business. Pearson. Chang, S.J., Chung, J. and Moon, J.J., 2013. When do wholly owned subsidiaries perform better than joint ventures?. Strategic Management Journal,34(3), pp.317-337. Czinkota, M., Kaufmann, H.R. and Basile, G., 2014. The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains.Industrial Marketing Management,43(1), pp.91-101. De Mooij, M., 2013. Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Devices, M. 2017.Medical Devices Products | Johnson Johnson. [online] Available at: https://www.jnj.com/healthcare-products/medical-devices [Accessed 18 Sep. 2017]. Farfan-Portet, M.I., Gerkens, S., Lepage-Nefkens, I., Vinck, I. and Hulstaert, F., 2014. Are biosimilars the next tool to guarantee cost-containment for pharmaceutical expenditures Forbes.com. 2017.Forbes Welcome. [online] Available at: https://www.forbes.com/sites/johnlamattina/2014/05/06/major-acquisitions-now-a-necessary-part-of-pfizers-future-strategy/#1d25ccad54a1 [Accessed 18 Sep. 2017]. Hanks, S.H., 2015. The organization life cycle: Integrating content and process.Journal of Small Business Strategy,1(1), pp.1-12. Hinterhuber, A. and Liozu, S.M., 2014. Is innovation in pricing your next source of competitive advantage?.Business Horizons,57(3), pp.413-423. Lebedev, S., Peng, M.W., Xie, E. and Stevens, C.E., 2015. Mergers and acquisitions in and out of emerging economies.Journal of World Business,50(4), pp.651-662. Lpez-Duarte, C. and Vidal-Surez, M.M., 2013. Cultural distance and the choice between wholly owned subsidiaries and joint ventures.Journal of Business Research,66(11), pp.2252-2261. Media Marketing. (2017).Nestl: Strategic building of brands, creativity and discipline are the key to success - Media Marketing. [online] Available at: https://www.media-marketing.com/en/interview/nestle-strategic-building-of-brands-creativity-and-discipline-are-the-key-to-success/ [Accessed 18 Sep. 2017]. mondelezinternational.com. 2017.Brand Family. [online] Available at: https://www.mondelezinternational.com/brand-family [Accessed 18 Sep. 2017]. Nestle.com. 2017.Cite a Website - Cite This For Me. [online] Available at: https://www.nestle.com/ [Accessed 18 Sep. 2017]. Pfizer.com. 2017.Our products | Pfizer: One of the world's premier biopharmaceutical companies. [online] Available at: https://www.pfizer.com/products [Accessed 18 Sep. 2017]. Press.pfizer.com. 2017.Pfizer Presents New Opportunities for Global Growth | Pfizer Pharmaceutical News and Media | Pfizer: the world's largest research-based pharmaceutical company. [online] Available at: https://press.pfizer.com/press-release/pfizer-presents-new-opportunities-global-growth [Accessed 18 Sep. 2017].